Some of these practices are possible at small volumes without software, but technology becomes essential with any scale and with the increasing number of channels marketers are required to manage. In particular, these processes all require:
A central marketing database. A place for all your marketing data, including detailed prospect and customer interactions and behaviors, so you can segment and target the right message to each customer. Think of this as “system of record” for all your marketing information.
An engagement marketing engine. An environment for the creation, management and automation of marketing processes and conversations across online and offline channels. Think of this as the “orchestra conductor” for your customer interactions.
An analytics engine. A way to test, measure, and optimize marketing ROI and impact on revenue. Think of this as the place you go to understand what worked, what didn’t, and where you can improve.
Compose beautiful email newsletters and save templates. Send unlimited emails to your customer lists.
Manage all your contacts from a powerful central lead management system. Never again let a business opportunity get dropped.
Easily compose and send unlimited SMS messages to your customer lists. Auto-DND filtering included.
Send an automated series of emails at predetermined intervals to prospects and customers to nurture them and up-sell your products/services.
Launch an automated incentive driven customer referral program from your website, email, social media and mobile device.
Capture and analyze feedback from customers on your website, social media, mobile device and email.
Launch beautiful lead generation landing pages in minutes to capture leads, notify staff and send email autoresponders.
Automated Birthday Offers
Send automatic birthday offers through email and SMS, collect missing birthday data from customers automatically.